Date: December 2011
Title: MAMA Youth Project teams up with BskyB for May 2012 ‘What’s Up’ Training Project
Sky has committed to help increase diversity within the TV industry through a partnership with charity MAMA Youth Project. The joint project will see Sky sponsor twelve people aged 16-25 from minority and disadvantaged backgrounds to undergo hands on training and real-world experience working on a Sky Acquisition.
The scheme is aimed at young people from Black, Asian and Minority Ethnic (BAME) groups, disadvantaged individuals or those with limited education/employment opportunities based in London and the South East.
The twelve weeks of intensive training will be provided by MAMA Youth Project and will give the participants skills in production as a researcher, camera and sound operator, and video editor, which will be followed by a paid placement at an independent production company working on a Sky production for a minimum of four weeks. The training will take place in early 2012 at the North West London offices of MAMA Youth Project with all of the work placements aiming to be completed by the end of the Summer 2012.
Lucy Lumsden, Head of Comedy at Sky said:
I believe wholeheartedly that our programmes should reflect modern Britain and the rich diversity of our society, both on screen and behind the cameras. This joint initiative between ourselves and MAMA Youth Project will be the first that offers young adults a paid placement after training and so a real step up the work ladder. We hope that through this partnership we will ensure more diversity in the next generation of TV producers.
Bob Clarke, CEO and Founder of MAMA Youth Project said:
Were really excited about the partnership with Sky and the fantastic opportunities it will create for twelve young adults to start a career in television
Sky will be further supporting the young people in their careers through additional training in core skills such as:
- Communication skills
- Computer literacy
- Teamwork and Collaboration
- CV writing and interview technique
MAMA Youth Project was founded and funded in 2005 by Bob Clarke with the aim of getting more ethnic minorities and white working class young adults working in Television. Since then the charity has found work in the TV industry for over 67% of its trainees and Bob has been awarded the Special Recognition Award by the Cultural Diversity Network.
Sky has recently committed to invest more in home grown content and as part of this is working to improve diversity on screen. Sky is also investing in the next generation of the industry through the Sky Futures scheme which gives students from more than 10 Hounslow schools the opportunity to visit Sky and take part in a one day, behind the scenes taster of life at a major broadcaster, and Fast Forward, which offers 11 month work placements for graduates from local schools. Sky is also piloting a mentoring scheme with local schools which has matched six members of staff with students to help coach them through their options when considering higher education and media industry opportunities.
Date: March 2011
Title: ‘What’s Up’ aired on Pick TV
MAMA Youth Project has joined up with BskyB to air 6 episodes of ‘What’s Up’ on Pick TV. This series was the product of the December 2012 ‘What’s Up’ training project where MAMA Youth Project trained 18 young adults in TV Production.
Date: June 2010
Title: MAMA Youth Project is holding a presentation at BAFTA’s Princess Ann Theatre on the 8th July for the good and the great of the television industry
The event will be hosted by television comedian Curtis Walker of The Real McCoy (BBC), They Think It’s All Over (BBC), Paramount City (BBC) and Blouse & Skirt (BBC). Other high profile speakers will include Sophie Turner Lang (Managing Director of Entertainment & News, BSkyB), John McVay (Head of Pact), and Ade Rawcliffe (Deputy Head of Diversity, Channel 4).
MAMA Youth Project is celebrating the success of its first few years where it has been recognised by the Council of Europe as a top10 company in Europe demonstrating a good initiative and practice towards Diversity in Media. Notably, 31% of young adults helped by the MAMA Youth Project are now working within the television industry, the latest of whom has just been taken on by ITV Drama. And, Bob Clarke the founder of MAMA Youth Project was the recipient of the Special Recognition Award at the Cultural Diversity Network (CDN) Awards in November 2009. Serena Williamson, Head of Training at MAMA Youth Project said:
As well as a showcase of what MAMA Youth Project is about, it is a chance for the television industry to make a commitment to help MAMA Youth Project financially so we can continue that success and help the industry help young people from diverse backgrounds.
Date: December 2009
Title: CDN Awards at Channel 4 gives MAMA Youth Project the stamp of approval from the TV industry
Bob Clarke, CEO of the MAMA Youth Project was the winner of the prestigious Cultural Diversity Network’s Special Recognition Award for promoting diversity in media. Bob Clarke said:
What a year it has been for us. At the beginning of the year we were recognised by The Council of Europe as one of the top ten TV companies in Europe, showing a good initiative to diversity, the only other two companies from the UK being Channel 4 and BBC. Now we end the year with this total recognition and approval by the industry. I now want this to turn into sustainable support and finance for the charity.
Bob brought onto the stage two of the MAMA Youth Project’s success stories to address the audience. Carla Bartley, from the very first training programme, who since leaving the MAMA Youth Project, has worked with Endemol and on ‘Harry Potter’, ‘Are You Smarter Than A 10 Year Old?’ and ‘Gulliver’s Travels’. The second person was Rebecca Lewis, from the last training programme who since leaving the MAMA Youth Project has worked with Endemol and is currently employed by the BBC. To date, one in three young adults trained by the MAMA Youth Project has obtained employment within the TV industry. MAMA Youth Project is supported by Endemol, Channel 4, BBC, Shed Media, Monkey Kingdom and Leopard Films, but BSkyB are the first to make a financial commitment as well as resource support. It is hoped that other companies will follow BSkyB’s initiative. To find out more about the Cultural Diversity Network go to www.culturaldiversitynetwork.co.uk.
Date: January 2009
Title: MAMA Youth Project recognised by The Council of Europe as a top ten company
Bob Clarke, CEO of the MAMA Youth Project will travel to Prague in February as he is representing the charity that has been recognised by The Council of Europe as a top thirty company showing a good initiative and practice towards diversity in media. All the top thirty companies have been invited to Prague at the expense of the European Council to take part in workshops to help form European policy for the future. The companies were broken down into groups – Television & Radio, Print and New Media. The only other companies in the MAMA Youth Project’s group from the UK are the BBC and Channel 4. Bob Clarke said:
“This is an amazing achievement for the charity. We are so small compared to the other companies in our group but the European representative told me that originally we were in the top fifty companies but were not going to make the top thirty simply because we are so small, but then he said at the final decision meeting they felt what MAMA Youth Project is doing is so significant, it was a unanimous decision to put us through.”
Date: February 2008
Title: Prince’s Trust Award MAMA Youth Project
The Prince’s Trust has awarded MAMA Youth Project a grant of £5,000 to make a ‘What’s Up’ special television programme to be broadcast on the Community Channel later in the year. The programme is a 30-minute episode about youth unemployment. As with the main ‘What’s Up’ show, the small production team will be recruited from black, ethnic minorities, white working class and disadvantaged young adults of any race and colour. They will learn the skills of TV production and hopefully gain employment once the production and training is completed. ‘What’s Up’ is a Youth Culture and Lifestyle broadcast television show and is the tool that is used for the training of young adults into employment within the broadcast industry. MAMA Youth Project has a 27% success rate since it started in 2005.
Date: August 2007
Title: MAMA and 1600 Avenue makes a dream come true in L.A.
MAMA Youth Project has linked up with 1600 Avenue (1600avenue.com) who are a Los Angeles based charity helping deprived youths. After watching MAMA Youth Project’s magazine and culture show ‘What’s Up’, 1600 Avenue liked what they saw and contacted MAMA Youth Project with a view to collaborating in the future. In the first collaboration, 1600 Avenue are flying Bob Clarke, CEO, a colleague and one of MAMA Youth Project’s youths to Los Angeles for the Hip Hop Leaders Conference International. This is a dream come true for Sharon, the young 16-year-old girl that is being taken. She has just successfully completed a MAMA Youth Project workshop and was then told she will be travelling to Los Angeles. Sharon said:
None of my friends believe me and I cannot really believe it myself.
They will be in L.A. for five days in August and the trip will be filmed for the show ‘What’s Up’. Bob Clarke said:
This will be a wonderful experience for Sharon and the start of a kindred relationship between MAMA Youth Project and 1600 Avenue in the cause of helping our young people.
Date: July 2007
Title: MAMA Youth Project gives away £25,000
17 youths completed a 10 day workshop. The first five days they produced a mini version of the show called ‘What’s Up’ where they produced items including interviews with Choice FM DJ George Kay and Levi Roots, the man who made his millions from the BBC show ‘Dragons Den’. The second five days were spent by the youths volunteering at four different homeless charities where they also produced a free video for each charity worth in total £25,000. The charities will be able to use these videos for support and fund raising. Bob Clarke the CEO of the Youth Project said:
I am proud of all the youths and what we have done as an organisation for other charities.
Date: June 2007
Title: Deprived youths from the UK meet their peers from Los Angeles
MAMA Youth Project, a UK based charity which is helping deprived youths of any race or colour get a start in television production, have linked up with Los Angeles based 1600 Avenue who work with youths at risk from deprived areas. The leaders of both organisations, Bob Clarke from MAMA Youth Project and Frank Satterwhite from 1600 Avenue, on meeting for the first time, quickly realised that they are kindred spirits who not only share a similar passion, they both have a similar vision which is to help the youths that society is leaving behind. Bob totally respects the work Frank and his team are doing in their endeavour to bring IT and other skills to youths who would not otherwise have that opportunity. Also, Bob believes that by using Hip Hop, as a means to get the attention of the youths, is a genius idea. Bob is using television and media in a similar way. 1600 Avenue are flying Bob, a colleague and one of MAMA Youth Project’s youths to Los Angeles to take part in the Hip Hop Leadership Conference International. This conference is the start of a programme which is a year-round training ground for the advancement of young minds. MAMA Youth Project produces a monthly TV show distributed free on DVD. The show is made by youths who have had no experience before and come from various backgrounds and organisations such as the Probation Service, Social Service and youth organisations. The show is called ‘What’s Up’ and is a youth culture and lifestyle magazine show. 1600 Avenue and MAMA Youth Project intend to show how youths in different parts of the world share a lot in common. This will be done through the ‘What’s Up’ format. Eventually both organisations will collaborate on programming for broadcast television for the UK and the USA.